Become St. Pete

Description

We transformed the St. Pete EDC site from a generic corporate layout into a vibrant digital front door. The Approach: Our goal was to put "place over organization" to show why people truly move to St. Pete. We shifted from standard messaging to an authentic lifestyle story, using bold photography, bright coastal colors, and custom animated icons to capture the city’s radiant energy and professional pulse. Success: Won Gold dotCOMM & Silver w3 Awards, standing out among 2,500 entries for effectively communicating the city's unique appeal to global partners. 🥇✨