Become St. Pete

Description

The transformation of the St. Pete EDC digital presence was a masterclass in collaboration. At the heart of this large-scale project was the team at Coconspirator, led by Shane Needham, who established the foundation through deep research, strategy, branding, and messaging. We were thrilled to integrate into this powerhouse team, working closely with Anne Core (Vice President, Marketing & Communications for the St. Petersburg EDC) to bring the strategic vision to life. Our role was to translate these insights into a vibrant 'digital front door.' By prioritizing 'place over organization,' we moved away from generic corporate layouts to an authentic lifestyle story—using bold photography and custom animations to capture the city’s radiant energy. The results speak for themselves: Gold dotCOMM and Silver w3 Awards, standing out among 2,500 entries. Beyond the accolades, it’s incredibly rewarding to know this platform will now play a pivotal role in the EDC’s mission to drive the city’s economic pulse.